Privacy Impact Review

Mitigating Data Privacy Risks of Adtech and Session Replay on Public-Facing Websites

Global Data Privacy

The threat of class action lawsuits related to data privacy and advertising technology continues to emerge in the wake of existing and evolving privacy regulations. Many of these cases are founded on claims that certain advertising technology deployed on public-facing websites transmit user-specific identifiable information to the third-party advertising companies or, in more significant allegations, that this type of information is also being represented by advertising companies back to the organization behind the website.

 

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